What is “personal information”?
Canadian privacy laws define “personal information” broadly as information about an identifiable individual or information that allows an individual to be identified, including a person’s name, address, postal code, telephone number, e-mail address, and birth date among others. In general, “personal information” does not include business contact information: your title or business address, telephone or facsimile number.
What information are we responsible for protecting?
We are responsible for protecting your personal information in our possession or custody, including personal information that has been transferred to, or received from, a third party in the course of commercial activities, or to fulfill any of the other purposes identified in this Policy.
What information do we collect and why?
We do not collect personal information about individuals except when such personal information is provided to us on a voluntary basis. The information we typically collect includes name, e-mail address, telephone number, mailing address, postal code, age, birth date and month, and gender.
In general, we collect, use and disclose your personal information to serve you better. Knowing you better helps us understand your needs, communicate effectively with you, and provide you with the services you want. More specifically, we may collect, use and disclose your personal information in order to fulfill the following purposes (the “Identified Purposes”):
Email newsletters are sent out only to users who choose to provide us with their email address. By providing your email address and subscribing to our database you have agreed to receive newsletters from us. Our subscriber's database is never sold, rented or loaned to any other parties. Subscribers wishing to opt-out from receiving newsletters can do so at any time.
Surveys & Contests
From time-to-time our Website requests personal information from users via surveys or contests sponsored by us or our retailers or marketing partners (for example, health and fitness, personal care, entertainment and recreation, food and beverages, health and beauty aids, pharmaceuticals, credit cards, banking and financing, and charitable organizations). Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information to a sponsor or marketing partner. Information requested may include contact information (such as name and e-mail addresses), and demographic information (such as postal code, age range, gender and addresses).
We may use this information for the Identified Purposes but we do not rent or sell this information to third parties. For further information regarding the use of this information by us or to opt out, please contact the Dufferin Mall marketing department. The retailer or marketing partner who is sponsoring the survey or contest will use the information submitted for their own marketing purposes and in accordance with their own privacy policies, unless you opt out. To opt out of marketing purposes from individual retailers and/or their affiliates, you will need to consult each of their respective privacy policies to find out how.
When do we share your personal information?
Personal information will not be sold or otherwise transferred to unaffiliated third parties without the individual’s approval except we reserve the right to disclose personal information:
if such disclosure is made pursuant to a legal proceeding or as required or permitted by law; to service providers (including our affiliates) engaged to assist us in providing services to you or to carry out one or more of the Identified Purposes described above;
to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing in order for you to continue to receive the same products and services from the third party; or
at the request of the owners of Dufferin Mall for the Identified Purposes.
When you visit our Website, we may place a text file called a “cookie” in the browser directory of your computer’s hard drive. A cookie is a small piece of information that a website can store on your web browser and later retrieve. The cookie cannot be read by any website other than the one that set up the cookies. Some browsers can be set to reject all cookies. If you choose to modify your browser in this manner, some pages of this website may not function optimally and you may not be able to use all features of this Website in the future.
How you can refuse or withdraw your consent.
You may refuse or withdraw your consent at any time subject to legal or contractual restrictions and reasonable notice. Please note, however, that refusing or withdrawing your consent may affect our ability to provide you with the services that you receive or would like to receive. To refuse or withdraw your consent, you should contact the Dufferin Mall marketing department as described above.
How long do we keep your personal information?
Your personal information is retained only as long as is necessary to fulfill the Identified Purposes or as may be required to comply with applicable laws.
We or one of our affiliates or an unaffiliated service provider may process and store your personal information outside of the province in which you reside and/or outside of Canada for the Identified Purposes, and under the laws of those other jurisdictions, in certain circumstances courts, law enforcement agencies, regulatory agencies or security authorities in those other provinces or foreign jurisdictions may be entitled to access your personal information.
How do we protect your personal information?
Whether in electronic or paper-based format, we use industry standard technology and efforts to safeguard your personal information from loss, theft and unauthorized access, use or disclosure. These include secure servers and firewalls. Physical access to those areas where information is gathered, processed or stored is restricted to authorized employees who need the information to perform a specific job. Appropriate controls are in place over computer systems and data processing procedures and these controls are reviewed on an ongoing basis to ensure compliance with our security and privacy policies. When we no longer need your personal information, we permanently destroy or erase it.
We also prohibit them from using your personal information for any purpose other than for the Identified Purposes.
Notification of Changes
Third Party Links
Updating your personal information
You have the right, subject to certain exceptions, to access and correct your personal information in our possession or control and to change your privacy preferences at any time. You also have a right to know which third parties have received your information from us.
How do you access your personal information?
You may access and correct your personal information and privacy preferences by writing or calling the Dufferin Mall marketing department. Please make your request in writing stating as specifically as possible which personal information you are requesting. We will try to respond to such requests as soon as possible, and will advise you if for some reason we cannot respond right away. There may be a charge for retrieving this information, in which case you will be notified in advance, and may, if you like, withdraw your request. You may also challenge the reasonableness of the charge.
If you have a complaint, we want to know about it.
Please note that if you provide us with inconsistent privacy preferences (for example, by indicating on one occasion that third parties may contact you with marketing offers and indicating on another occasion that they may not), we cannot guarantee that your most recent privacy preference will be immediately honoured.
Thank you for visiting dufferinmall.ca